Audiências e cross-media: estudo de padrões de consumo de notícias em Portugal

Translated title of the contribution: Audiences and cross-media: study of news consumption patterns in Portugal

Marisa Torres da Silva, Rita Figueiras, Maria José Brites, Inês Amaral, Lídia Maropo, Sílvio Correia Santos, Pedro Jerónimo, Paula Espírito Santo, Liliana Pacheco

Research output: Contribution to journalReview articlepeer-review

12 Citations (Scopus)
16 Downloads

Abstract

The digital practices that arise from the ubiquity of the media and their use enabled the combination of different platforms within news consumption, in a cross-media logic. In this article we sought to identify media repertoires (patterns of use of news media) in Portugal, in order to understand how do people make sense of their media preferences and how does news consumption integrate the daily habits of the audience. In this sense, we have developed an analysis of news media consumption patterns grounded on a mixed approach of qualitative and quantitative methods based on Q-Methodology (Davis & Michelle, 2011), using a sample of 36 participants. The analysis of news consumption patterns allowed the identification and analysis of seven media repertories according to the use, relevance and usefulness attributed by the subjects to the news media. The results show hybrid media consumption profiles and a tendency for the consumption of news in a mobile and multiplatform logic, although traditional media continue to play a determining role in the media repertoires in Portugal.
Translated title of the contributionAudiences and cross-media: study of news consumption patterns in Portugal
Original languagePortuguese
Pages (from-to)177-199
Number of pages23
JournalEstudos em Comunicação
Issue number25
DOIs
Publication statusPublished - Dec 2017
Externally publishedYes

Keywords

  • Audiences
  • Consumption of news
  • Media repertoires
  • Cross-media
  • Q-methodology

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