Abstract
The digital practices that arise from the ubiquity of the media and their use enabled the combination of different platforms within news consumption, in a cross-media logic. In this article we sought to identify media repertoires (patterns of use of news media) in Portugal, in order to understand how do people make sense of their media preferences and how does news consumption integrate the daily habits of the audience. In this sense, we have developed an analysis of news media consumption patterns grounded on a mixed approach of qualitative and quantitative methods based on Q-Methodology (Davis & Michelle, 2011), using a sample of 36 participants. The analysis of news consumption patterns allowed the identification and analysis of seven media repertories according to the use, relevance and usefulness attributed by the subjects to the news media. The results show hybrid media consumption profiles and a tendency for the consumption of news in a mobile and multiplatform logic, although traditional media continue to play a determining role in the media repertoires in Portugal.
| Translated title of the contribution | Audiences and cross-media: study of news consumption patterns in Portugal |
|---|---|
| Original language | Portuguese |
| Pages (from-to) | 177-199 |
| Number of pages | 23 |
| Journal | Estudos em Comunicação |
| Issue number | 25 |
| DOIs | |
| Publication status | Published - Dec 2017 |
| Externally published | Yes |
Keywords
- Audiences
- Consumption of news
- Media repertoires
- Cross-media
- Q-methodology