@inproceedings{37f7e97cd7794e24ab8012e00e03ad6a,
title = "Audience participation in interactive art systems: is instructional signage a necessary evil?",
abstract = "Interactive Art deals with audience participation (visitor-made-interactor), something that the artist devises and incorporates into the piece since its conception. This research deals with the challenges of audience engagement that such endeavor represents. In particular, we address the use of instructional signage as a way to increase visitors' participation, through a field experiment research approach (taking place on a natural occurring environment) combining practice-based research, observation and a questionnaire. An interactive art piece using QR Code technology was created as part of the experimental procedure. Results showed that the interaction using smart devices and QR Codes was successfully accomplished and audience engagement significantly improved when instructional signage was used.",
keywords = "Audience engagement, Interactive art, QR codes",
author = "Jo{\~a}o Cordeiro and Abreu, {Filipa Martins de} and Gerald Estadieu",
note = "Publisher Copyright: {\textcopyright} 2017 Copyright is held by the owner/author(s). Copyright: Copyright 2018 Elsevier B.V., All rights reserved.; 8th International Conference on Digital Arts, ARTECH 2017 ; Conference date: 06-09-2017 Through 08-09-2017",
year = "2017",
month = sep,
day = "6",
doi = "10.1145/3106548.3106595",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery (ACM)",
pages = "31--37",
editor = "Caires, {Carlos Sena} and Cardoso, {Jorge C. S.} and Aleksei Lipovka and Jos{\'e} Bidarra and L{\'u}cia Pimentel",
booktitle = "ARTECH 2017 - Interfaces of Tomorrow",
address = "United States",
}