@article{f7f3e02eb646492c83ae4b4e7860eff0,
title = "Audience perception of Etisalat {\textquotedblleft}\#200 Recharge{\textquotedblright} television commercial influence among service users in Awka Metropolis",
abstract = "Television is an audio-visual medium used for the presentation of issues for viewers{\textquoteright} appreciation. Its commercial quality is to attract audience attraction, stimulate interest on advertised item and elicit patronage from those exposed to the message, as its primary target audience. It becomes necessary to investigate how Etisalat has used the television medium to address reality in product offer comprehension. The survey research method is used to understand how 340 telecommunication service users in Awka respond to the {\textquotedblleft}\#200 recharge{\textquotedblright} sales offer. It is an exercise on how message comprehension associates with offer understanding in the generation of the desired patronage.",
keywords = "Audience perception, Etisalat commercial, \#200 recharge, Service users",
author = "Chinelo Ude-Akpe and Job, \{Bapyibi Guyson\}",
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year = "2017",
month = mar,
day = "3",
language = "English",
volume = "2",
pages = "20--40",
journal = "IDOSR JOURNAL OF COMMUNICATION AND ENGLISH",
issn = "2550-7958",
number = "1",
}
SDG 1 No Poverty