Avaliação de propagandas de alimentos com alegação funcional disponibilizadas em sites brasileiros

Functional food is a recently overexploited term used to increase the attention of onsumers, mainly from e-commerce users. Some websites can use this term to sale products that not fill required characters required for National Agency of Sannitary Vigillance of Brazil (ANVISA). This research aimed to evaluate advertisements from websites and the compliance with brazilian legislation according required terms by ANVISA. Data from 117 advertisements of 64 websites were evaluated in the period of march to june of 2017. Only 24% had all requirements estabilished by ANVISA, 76% presented one or more non- conformities, in 80,4% there were not any obligatory warnings about especific characters and 49,7% did not have nutritional table. Because low rates of compliance of these websites with national legislation, monitoring these websites is a way to assure safety for consumers.