Back to the roots: the perspectives of multiple stakeholders about a seamless physical-virtual AAL advisory service

An articulation between the real/physical and the virtual world, i.e. an integrated service logic, is necessary for advisory service provision in the AAL field in order to best suit the consumers' needs. However, personalised feedback is generally missing on digital advisory platforms that promote assistive technologies and services. This manuscript builds on previous research carried out in the scope of the EU-funded ActiveAdvice project, that is based on the premise that, in the AAL field, an engagement platform must promote not only AAL products and services but also empower stakeholders and facilitate the co-creation of value. Therefore, the concept of an Authorised Active Advisor was created. This paper presents and discusses the results from a qualitative study carried out to refine the concept of Authorised Active Advisors, by identifying, their added value and role within an integrated AAL advisory system, as well as their profile, required knowledge and skills.