| Original language | English |
|---|---|
| Title of host publication | CIMaR - Consortium for International Marketing Research - 2011, Atlanta, GA, USA, 6th-10th April. |
| Publication status | Published - 2011 |
Balancing subsidiaries
Susana C. Silva, Thelma Rocha
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review