Big data linkages to SDG and entrepreneurship: a case study approach

Fernanda Santos Pereira*, Ana Cristina Mendes, Luciana Aparecida Barbieri da Rosa, Maria José Sousa, Carolina Rodrigues, Mónica Rodrigues

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    The purpose of this study is to analyse three case studies about contributions of the big data to entrepreneurship framed by the Sustainable Development Goals (SDG). This is an exploratory study, and the main research question is “What are the contributions of Big Data to Entrepreneurship linked to SDG?" The research is based on a literature review on the concepts of big data, SDG, and entrepreneurship. It also explores the linkages between those concepts and analyses three case studies in light of the operationalization of the concepts. The main findings of the research show that big data is a concept that entrepreneurs are not exploring its full potentialities to fulfil the SDG, and helping them to improve with efficiency the decision making process, the definition of future strategies, and the future orientation regarding new products or new markets.
    Original languageEnglish
    Title of host publicationTop 10 challenges of big data analytics
    EditorsMaria José Sousa, Manuel Au-Yong Oliveira
    PublisherNova Science Publishers, Inc.
    Number of pages26
    ISBN (Electronic)9781536191899
    Publication statusPublished - 20 Jan 2021

    Publication series

    NameResearch methodology and data analysis


    • Case studies
    • Entrepreneurship
    • Sustainable development goals


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