Abstract
Starting from an analysis of the symbolism attributed to the black and the white by the diverse cultures, we try to approach and reflect on how some cinematographic pieces, by rejecting the color, seek to potentiate their language by means of a registry in black and white. From a cinematographic approach, this study aims to analyzing how other audiovisual proposals, namely advertising, music video and virtual image created from video game platforms, seek to take advantage of the symbolic and, of course, aesthetic potentialities, provided by a black and white image.
| Original language | English |
|---|---|
| Title of host publication | Libro de actas del Congreso CUICIID 2018 |
| Editors | Enrique García García |
| Pages | 141-143 |
| Number of pages | 3 |
| Publication status | Published - 24 Oct 2018 |
| Event | Congreso Universitario Internacional sobre la comunicación en la profesión y en la universidad de hoy: Contenidos, Investigación, Innovación y Docencia - Madrid, Spain Duration: 24 Oct 2018 → 25 Oct 2018 |
Conference
| Conference | Congreso Universitario Internacional sobre la comunicación en la profesión y en la universidad de hoy |
|---|---|
| Abbreviated title | CUICIID 2018 |
| Country/Territory | Spain |
| City | Madrid |
| Period | 24/10/18 → 25/10/18 |
Keywords
- Black and white
- Monochrome
- Cinema
- Advertising
- Music video