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Brand gender and consumer-based brand equity on Facebook: the mediating role of consumer-brand engagement and brand love
Joana César Machado*, Leonor Vacas-de-Carvalho, Salim L. Azar, Ana Raquel André, Barbara Pires dos Santos
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
131
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(Scopus)