Brand logo design: Examining consumer response to figurativeness across cultures

Joana Machado, Leonor Vacas de Carvalho, Anna Torres, Michel van de Velden, Patrício Costa

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 43rd EMAC - European Marketing Academy Conference
Subtitle of host publication	Universitat de València, Valencia
Publication status	Published - Jun 2014

Cite this

@inproceedings{f5bb75daf1574271ae48cccf2f6ecfe0,

title = "Brand logo design: Examining consumer response to figurativeness across cultures",

author = "Joana Machado and {Vacas de Carvalho}, Leonor and Anna Torres and {van de Velden}, Michel and Patr{\'i}cio Costa",

year = "2014",

month = jun,

language = "English",

booktitle = "Proceedings of the 43rd EMAC - European Marketing Academy Conference",

}