Brand logo design: Examining consumer responses to figurativeness

Original language	English
Title of host publication	Proceedings of the 42nd EMAC - European Academy of Marketing
Subtitle of host publication	Istanbul, Turkey
Publication status	Published - Jun 2013

Cite this

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Machado, J., Vacas de Carvalho, L., & Torres, A. (2013). Brand logo design: Examining consumer responses to figurativeness. In Proceedings of the 42nd EMAC - European Academy of Marketing: Istanbul, Turkey

Machado, Joana ; Vacas de Carvalho, Leonor ; Torres, Anna. / Brand logo design: Examining consumer responses to figurativeness. Proceedings of the 42nd EMAC - European Academy of Marketing: Istanbul, Turkey. 2013.

@inproceedings{bf9626af2f424c1cb8a617d10ae4df54,

title = "Brand logo design: Examining consumer responses to figurativeness",

author = "Joana Machado and {Vacas de Carvalho}, Leonor and Anna Torres",

year = "2013",

month = jun,

language = "English",

booktitle = "Proceedings of the 42nd EMAC - European Academy of Marketing",

}

Machado, J, Vacas de Carvalho, L & Torres, A 2013, Brand logo design: Examining consumer responses to figurativeness. in Proceedings of the 42nd EMAC - European Academy of Marketing: Istanbul, Turkey.

Brand logo design: Examining consumer responses to figurativeness. / Machado, Joana; Vacas de Carvalho, Leonor; Torres, Anna.
Proceedings of the 42nd EMAC - European Academy of Marketing: Istanbul, Turkey. 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Brand logo design: Examining consumer responses to figurativeness

AU - Machado, Joana

AU - Vacas de Carvalho, Leonor

AU - Torres, Anna

PY - 2013/6

Y1 - 2013/6

M3 - Conference contribution

BT - Proceedings of the 42nd EMAC - European Academy of Marketing

ER -

Machado J, Vacas de Carvalho L, Torres A. Brand logo design: Examining consumer responses to figurativeness. In Proceedings of the 42nd EMAC - European Academy of Marketing: Istanbul, Turkey. 2013