Brand Logo Design: Examining consumer responses to name and logo characteristics

Original language	English
Title of host publication	Proceedings of the 11th International Marketing Trends Conference
Publication status	Published - Jan 2012

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Machado, J., Lencastre, P., & Vacas de Carvalho, L. (2012). Brand Logo Design: Examining consumer responses to name and logo characteristics. In Proceedings of the 11th International Marketing Trends Conference

Machado, Joana ; Lencastre, Paulo ; Vacas de Carvalho, Leonor. / Brand Logo Design: Examining consumer responses to name and logo characteristics. Proceedings of the 11th International Marketing Trends Conference. 2012.

@inproceedings{579e6c6c402e4aeb953827e3b7a8e53d,

title = "Brand Logo Design: Examining consumer responses to name and logo characteristics",

author = "Joana Machado and Paulo Lencastre and {Vacas de Carvalho}, Leonor",

year = "2012",

month = jan,

language = "English",

booktitle = "Proceedings of the 11th International Marketing Trends Conference",

}

Machado, J, Lencastre, P & Vacas de Carvalho, L 2012, Brand Logo Design: Examining consumer responses to name and logo characteristics. in Proceedings of the 11th International Marketing Trends Conference.

Brand Logo Design: Examining consumer responses to name and logo characteristics. / Machado, Joana; Lencastre, Paulo; Vacas de Carvalho, Leonor.
Proceedings of the 11th International Marketing Trends Conference. 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Brand Logo Design: Examining consumer responses to name and logo characteristics

AU - Machado, Joana

AU - Lencastre, Paulo

AU - Vacas de Carvalho, Leonor

PY - 2012/1

Y1 - 2012/1

M3 - Conference contribution

BT - Proceedings of the 11th International Marketing Trends Conference

ER -

Machado J, Lencastre P, Vacas de Carvalho L. Brand Logo Design: Examining consumer responses to name and logo characteristics. In Proceedings of the 11th International Marketing Trends Conference. 2012