| Original language | English |
|---|---|
| Title of host publication | 9th Global Brand Conference |
| Subtitle of host publication | Hertfordshire, UK |
| Publication status | Published - Apr 2014 |
Brand logo design: Exploring consumer response to figurativeness across cultures
Joana Machado, Leonor Vacas de Carvalho, Patrício Costa, Anna Torres
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review