Brand mergers: an analysis of consumer brand identity preferences

Joana Machado, Paulo Lencastre, Leonor Vacas de Carvalho

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of The 7th Thought Leaders International Conference in Brand Management
Subtitle of host publicationLugano: Università de la Svizzera Italiana
Publication statusPublished - Mar 2011

Cite this