Brand mergers: an analysis of consumer brand identity preferences

Original language	English
Title of host publication	Proceedings of The 7th Thought Leaders International Conference in Brand Management
Subtitle of host publication	Lugano: Università de la Svizzera Italiana
Publication status	Published - Mar 2011

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Machado, J., Lencastre, P., & Vacas de Carvalho, L. (2011). Brand mergers: an analysis of consumer brand identity preferences. In Proceedings of The 7th Thought Leaders International Conference in Brand Management: Lugano: Università de la Svizzera Italiana

Machado, Joana ; Lencastre, Paulo ; Vacas de Carvalho, Leonor. / Brand mergers: an analysis of consumer brand identity preferences. Proceedings of The 7th Thought Leaders International Conference in Brand Management: Lugano: Università de la Svizzera Italiana. 2011.

@inproceedings{e148377e7994463eaf4cc1f5723eb69d,

title = "Brand mergers: an analysis of consumer brand identity preferences",

author = "Joana Machado and Paulo Lencastre and {Vacas de Carvalho}, Leonor",

year = "2011",

month = mar,

language = "English",

booktitle = "Proceedings of The 7th Thought Leaders International Conference in Brand Management",

}

Machado, J, Lencastre, P & Vacas de Carvalho, L 2011, Brand mergers: an analysis of consumer brand identity preferences. in Proceedings of The 7th Thought Leaders International Conference in Brand Management: Lugano: Università de la Svizzera Italiana.

Brand mergers: an analysis of consumer brand identity preferences. / Machado, Joana; Lencastre, Paulo; Vacas de Carvalho, Leonor.
Proceedings of The 7th Thought Leaders International Conference in Brand Management: Lugano: Università de la Svizzera Italiana. 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Brand mergers: an analysis of consumer brand identity preferences

AU - Machado, Joana

AU - Lencastre, Paulo

AU - Vacas de Carvalho, Leonor

PY - 2011/3

Y1 - 2011/3

M3 - Conference contribution

BT - Proceedings of The 7th Thought Leaders International Conference in Brand Management

ER -

Machado J, Lencastre P, Vacas de Carvalho L. Brand mergers: an analysis of consumer brand identity preferences. In Proceedings of The 7th Thought Leaders International Conference in Brand Management: Lugano: Università de la Svizzera Italiana. 2011