Brand mergers: an analysis of consumer brand identity preferences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of The 7th Thought Leaders International Conference in Brand Management
Subtitle of host publication	Lugano: Università de la Svizzera Italiana
Publication status	Published - Mar 2011

Cite this

@inproceedings{e148377e7994463eaf4cc1f5723eb69d,

title = "Brand mergers: an analysis of consumer brand identity preferences",

author = "Joana Machado and Paulo Lencastre and \{Vacas de Carvalho\}, Leonor",

year = "2011",

month = mar,

language = "English",

booktitle = "Proceedings of The 7th Thought Leaders International Conference in Brand Management",

}

Brand mergers: an analysis of consumer brand identity preferences. / Machado, Joana; Lencastre, Paulo; Vacas de Carvalho, Leonor.
Proceedings of The 7th Thought Leaders International Conference in Brand Management: Lugano: Università de la Svizzera Italiana. 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review