| Original language | English |
|---|---|
| Title of host publication | Proceedings of The 7th Global Brand Conference of The Academy of Marketing’s Brand, Identity and Reputation SIG |
| Subtitle of host publication | Oxford University - Said Business School |
| Publication status | Published - 2011 |
Brand mergers: examining responses to name and logo design
Joana Machado, Paulo Lencastre
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review