Brand mergers: Examining responses to name and logo design

Original language	English
Publisher	Universidade Católica Portuguesa
Publication status	Published - 2011

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• http://ideas.repec.org/p/cap/mpaper/022011.html.

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Machado, J., & Lencastre, P. (2011). Brand mergers: Examining responses to name and logo design. Universidade Católica Portuguesa.

Machado, Joana ; Lencastre, Paulo. / Brand mergers: Examining responses to name and logo design. Universidade Católica Portuguesa, 2011.

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title = "Brand mergers: Examining responses to name and logo design",

author = "Joana Machado and Paulo Lencastre",

year = "2011",

language = "English",

publisher = "Universidade Cat{\'o}lica Portuguesa",

address = "Portugal",

type = "WorkingPaper",

institution = "Universidade Cat{\'o}lica Portuguesa",

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Machado, J & Lencastre, P 2011 'Brand mergers: Examining responses to name and logo design' Universidade Católica Portuguesa.

Brand mergers: Examining responses to name and logo design. / Machado, Joana; Lencastre, Paulo.
Universidade Católica Portuguesa, 2011.

Research output: Working paper

TY - UNPB

T1 - Brand mergers: Examining responses to name and logo design

AU - Machado, Joana

AU - Lencastre, Paulo

PY - 2011

Y1 - 2011

UR - http://ideas.repec.org/p/cap/mpaper/022011.html.

M3 - Working paper

BT - Brand mergers: Examining responses to name and logo design

PB - Universidade Católica Portuguesa

ER -

Machado J, Lencastre P. Brand mergers: Examining responses to name and logo design. Universidade Católica Portuguesa. 2011.