Brand mergers: Examining responses to name and logo design

Research output: Working paper

Original language	English
Publisher	Universidade Católica Portuguesa
Publication status	Published - 2011

Cite this

@techreport{14ee44ad46774f6790d4f99c308d12a8,

title = "Brand mergers: Examining responses to name and logo design",

author = "Joana Machado and Paulo Lencastre",

year = "2011",

language = "English",

publisher = "Universidade Cat{\'o}lica Portuguesa",

address = "Portugal",

type = "WorkingPaper",

institution = "Universidade Cat{\'o}lica Portuguesa",

}