Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case

Original language	English
Title of host publication	10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May.
Publication status	Published - 2010

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Sousa, M. J., Silva, S. C., & Filho, F. F. (2010). Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case. In 10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May.

Sousa, Maria João ; Silva, Susana C. ; Filho, Fernando Freyre. / Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case. 10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May. . 2010.

@inproceedings{b3db7157976a4c4699cfca867cafc3ea,

title = "Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case",

author = "Sousa, {Maria Jo{\~a}o} and Silva, {Susana C.} and Filho, {Fernando Freyre}",

year = "2010",

language = "English",

booktitle = "10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May.",

}

Sousa, MJ, Silva, SC & Filho, FF 2010, Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case. in 10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May. .

Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case. / Sousa, Maria João; Silva, Susana C. ; Filho, Fernando Freyre.
10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May. . 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case

AU - Sousa, Maria João

AU - Silva, Susana C.

AU - Filho, Fernando Freyre

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - 10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May.

ER -

Sousa MJ, Silva SC, Filho FF. Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case. In 10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May. . 2010