Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May.
Publication status	Published - 2010

Cite this

@inproceedings{b3db7157976a4c4699cfca867cafc3ea,

title = "Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case",

author = "Sousa, \{Maria Jo{\~a}o\} and Silva, \{Susana C.\} and Filho, \{Fernando Freyre\}",

year = "2010",

language = "English",

booktitle = "10th EURAM – European Academy of Management Conference, Rome, Italy, 19th-22nd May.",

}