Branding as a reflection of culture - An analysis of brand consumption patterns in China

Research output: Working paper

Original language	English
Publisher	Universidade Católica Portuguesa
Publication status	Published - 2014

Cite this

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title = "Branding as a reflection of culture - An analysis of brand consumption patterns in China",

author = "Joana Machado",

year = "2014",

language = "English",

publisher = "Universidade Cat{\'o}lica Portuguesa",

address = "Portugal",

type = "WorkingPaper",

institution = "Universidade Cat{\'o}lica Portuguesa",

}

TY - UNPB

T1 - Branding as a reflection of culture - An analysis of brand consumption patterns in China

AU - Machado, Joana

PY - 2014

Y1 - 2014

UR - http://www.feg.porto.ucp.pt/docentes/repec/WP/012014-Klocke_and_Machado-Branding_as_a_Reflection_of_Culture.pdf

M3 - Working paper

BT - Branding as a reflection of culture - An analysis of brand consumption patterns in China

PB - Universidade Católica Portuguesa

ER -