Branding in the digital age: a “2020” vision for brand management

Vignesh Yoganathan*, Stuart Roper, Fraser McLeay, Joana César Machado

*Corresponding author for this work

Research output: Contribution to journalEditorial

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)19-22
Number of pages4
JournalInternet Research
Volume30
Issue number1
DOIs
Publication statusPublished - 27 Apr 2020

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