@inproceedings{239d32fc62bc48268d6418a9a134ddcc,
title = "Business ethics as personal ethics",
abstract = "Business ethics is a major issue for most, if not all companies. This paper attempts a clarification of the composite of forces and influences involved in the business ethics world. Its performance is then assessed, resulting in a relative failure of the huge efforts of the business world in recent decades, as the public doubts the moral sincerity of managers. The diagnostics of this credibility disease points to a flawed trust on the mechanic and judicial approach to ethics, preferring rules and measurements to character and intentions. The solution presented is the use of a virtue-based ethics, returning to the personal elements of morality.",
keywords = "Business, Ethics, Virtue",
author = "Neves, {Jo{\~a}o C{\'e}sar das}",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2016. Copyright: Copyright 2017 Elsevier B.V., All rights reserved.; 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management, IC3K 2015 ; Conference date: 12-11-2015 Through 14-11-2015",
year = "2016",
doi = "10.1007/978-3-319-52758-1_1",
language = "English",
isbn = "9783319527574",
series = "Communications in Computer and Information Science",
publisher = "Springer Verlag",
pages = "3--12",
editor = "Joaquim Filipe and Ana Fred and Dietz, {Jan L. G.} and Kecheng Liu and David Aveiro",
booktitle = "Knowledge discovery, knowledge engineering and knowledge management - 7th International Joint Conference, IC3K 2015, Revised Selected Papers",
address = "Germany",
}