Challenges at the marketing–operations interface in omni-channel retail environments

Tammo H. A. Bijmolt, Manda Broekhuis*, Sander de Leeuw, Christian Hirche, Robert P. Rooderkerk, Rui Sousa, Stuart X. Zhu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

74 Citations (Scopus)
28 Downloads

Fingerprint

Dive into the research topics of 'Challenges at the marketing–operations interface in omni-channel retail environments'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Engineering