Cinema, biopolitics and cinematic operative model

Firstly, this article will try to grasp certain dimensions of the biopolitical in cinema. For this we will re-visit some ideas that connect cinema with the ability to “affect” thinking and/or the body. Secondly, what is at stake is to prove that the mutations in the concept of a new modus operandi in bio-technical and market-driven biopolitics not only mirror the undergoing changes in cinema, but will also be decisively affected by it. The task of an “audiovisualcy” as an extension of literacy, in the context of a “mandatory” digital hermeneutics, requires grasping the importance of cinematic procedures. What we aim to show is that cinema gave us a cinematic operative mod- el for producing meaning that, due to its proximity with mechanisms of memory and perception, is vital to the way we will tackle the digital architectural world. It may be the case that after the (long proclaimed) “death of cinema”, cinema has just begun at a much more complex and wider level.