Original language | English |
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Title of host publication | Advances in consumer research |
Subtitle of host publication | ACR North American Advances |
Chapter | 49 |
Pages | 485-486 |
Publication status | Published - 2021 |
Coelho do Vale, Rita, and Rik Pieters (2021) , Understanding consumers’ well-being: moving consumption from materialism towards happy hedonism
Rita Coelho do Vale*, Rik Pieters
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review