Concertos virtuais em metaverse: situação em Portugal

In a global context where language varies from country to country, music is something that still connects humanity. Currently, the music industry is becoming increasingly competitive due to new market trends and the desire to have songs go viral and quickly reach the top of the charts. In order to keep up with the new trends in the digital market, the music industry has reinvented itself through the metaverse, which is an adaptation of virtual reality. As a result, various artists have formed connections with metaverse platforms to showcase their musical work through virtual reality concerts. In this regard, the objective is to understand whether the Portuguese audience is familiar with and already attends musical concerts in the metaverse, and what their level of satisfaction is with the concerts held on this platform. The methodology used was quantitative, and the data were collected through a questionnaire shared on social media platforms such as Facebook and WhatsApp groups. The results indicated that, in general, musical concerts in the metaverse are not widely used in Portugal yet. However, for those who have attended them, the impact has been quite positive and motivating. They consider it an advantageous format and a means that allows artists to get closer to their fans. 85.2% of the respondents who haven't attended concerts in this format expressed a desire to do so. These results highlight the potential impact that the metaverse may have on the music industry.