Constructing and validating a scale to measure Social media brand community enjoyment (SMBCE)

Subhadip Roy, Joana Machado

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Original languageEnglish
Title of host publication12th Global brand conference
Subtitle of host publicationLinnaeus University School of Business and Economics, Kalmar, Sweden
PublisherLinnaeus University
Pages392-399
Number of pages8
ISBN (Print)9789188357694
Publication statusPublished - May 2017
Event12th Global Brand Conference of the Academy of Marketing - School of Business and Economics, Linnaeus University, Kalmar, Sweden
Duration: 26 Apr 201728 Apr 2017

Conference

Conference12th Global Brand Conference of the Academy of Marketing
Country/TerritorySweden
CityKalmar
Period26/04/1728/04/17

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