Activities per year
Abstract
Many omnichannel grocery retailers fulfill online orders from store inventory, facing challenges from post-purchase stockouts. To address this, retailers often offer product substitutions from available inventory. This paper identifies drivers of consumers’ willingness to accept such substitutions. Using data from a field study, we find that willingness is shaped by consumer-level factors (e.g., purchasing power) and order-level characteristics (e.g., share of heavy products in the order). We offer implications for the research and practice of online fulfilment operations.
| Original language | English |
|---|---|
| Number of pages | 6 |
| Publication status | Published - Jun 2025 |
| Event | EurOMA 2025: 32nd International Annual Conference of the European Operations Management Association: Operations Management opening to multi-disciplinarity in a time of grand challenges - University Politecnico of Milan, Milan, Italy Duration: 13 Jun 2025 → 18 Jun 2025 Conference number: 32 |
Conference
| Conference | EurOMA 2025: 32nd International Annual Conference of the European Operations Management Association |
|---|---|
| Abbreviated title | EurOMA 2025 |
| Country/Territory | Italy |
| City | Milan |
| Period | 13/06/25 → 18/06/25 |
Keywords
- Retail operations
- Service operations
- Online fulfilment
Fingerprint
Dive into the research topics of 'Consumer willingness to accept product substitutions in online orders in grocery retail: implications for fulfilment operations'. Together they form a unique fingerprint.Activities
- 1 Oral presentation
-
Consumer willingness to accept product substitutions in online orders in grocery retail: Implications for fulfilment operations
Sousa, R. (Speaker), Ribeiro, R. (Speaker) & Rabinovich, E. (Speaker)
13 Jun 2025 → 18 Jun 2025Activity: Talk or presentation › Oral presentation
Projects
- 1 Active
-
CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Other