Contribution of social media addiction on intention to buy in social media sites

Research output: Contribution to journalArticlepeer-review



The aim of this study is to assess whether social media addiction contributes to the intention to buy; it is based on the model of Hajli (2014) that assesses the relationships between the constructs of social media use, trust, perceived usefulness, and intention to buy in social media sites. To this end, a confirmatory factor analysis was carried out to evaluate whether the Hajli model applied to this sample, as well as multigroup CFA to measure invariance across gender and across following influencers or not. Finally, the path analysis evaluates the intersection of social media addiction with the Hajli model (2014). The results confirmed the Hajli model as well as the inclusion in the model of social media addiction as a variable that contributes to purchase intention on social media. Configural, metric, and scalar invariance were found across genders and across the following influencers or not. Also, the values found for internal consistency and composite reliability, convergent reliability, and discriminant reliability were within the reference values.
Original languageEnglish
Pages (from-to)169-181
Number of pages13
Issue number1
Publication statusPublished - Mar 2024


  • Intention to buy
  • Perceived usefulness
  • Trust
  • Social media use
  • Social media addiction


Dive into the research topics of 'Contribution of social media addiction on intention to buy in social media sites'. Together they form a unique fingerprint.

Cite this