Contributions towards the adoption of circular economy in the hospitality industry: consumer awareness and preferences

Joana Bica, Jorge Julião, Marcelo Gaspar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The characterization of consumer awareness and behaviour towards sustainability issues is an important contribution to the widespread adoption of Circular Economy practices. Focusing on the Hospitality Industry, an exploratory survey was conducted in Oporto city to domestic and foreign tourists using a questionnaire, which produced 203 valid responses. Preliminary findings indicate that consumers are willing to accept green and circular practices in their hotels of choice. Moreover, participants showed to be concerned about future generations and referred valuing dedicated sustainability practices. To conclude, based on generation and age, the main Circular Economy practices that most influence the consumers’ decisions and choices were identified and ranked.
Original languageEnglish
Title of host publication4th Regional Helix Conference
Subtitle of host publicationbook of abstracts
EditorsVitor Braga, Marisa Ferreira
Place of PublicationPorto
PublisherInstituto Politécnico do Porto
Pages86-93
Number of pages8
ISBN (Electronic)9789899844773
Publication statusPublished - 2019
Event4th Regional Helix - Instituto Politécnico do Porto, Porto, Portugal
Duration: 26 Jun 201928 Jun 2019

Conference

Conference4th Regional Helix
Country/TerritoryPortugal
CityPorto
Period26/06/1928/06/19

Keywords

  • Sustainability
  • Circular economy
  • Consumers' behaviour
  • Green practices
  • Hotel industry
  • Tourism

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