Abstract
The characterization of consumer awareness and behaviour towards sustainability issues is an important contribution to the widespread adoption of Circular Economy practices. Focusing on the Hospitality Industry, an exploratory survey was conducted in Oporto city to domestic and foreign tourists using a questionnaire, which produced 203 valid responses. Preliminary findings indicate that consumers are willing to accept green and circular practices in their hotels of choice. Moreover, participants showed to be concerned about future generations and referred valuing dedicated sustainability practices. To conclude, based on generation and age, the main Circular Economy practices that most influence the consumers’ decisions and choices were identified and ranked.
| Original language | English |
|---|---|
| Title of host publication | 4th Regional Helix Conference |
| Subtitle of host publication | book of abstracts |
| Editors | Vitor Braga, Marisa Ferreira |
| Place of Publication | Porto |
| Publisher | Instituto Politécnico do Porto |
| Pages | 86-93 |
| Number of pages | 8 |
| ISBN (Electronic) | 9789899844773 |
| Publication status | Published - 2019 |
| Event | 4th Regional Helix - Instituto Politécnico do Porto, Porto, Portugal Duration: 26 Jun 2019 → 28 Jun 2019 |
Conference
| Conference | 4th Regional Helix |
|---|---|
| Country/Territory | Portugal |
| City | Porto |
| Period | 26/06/19 → 28/06/19 |
Keywords
- Sustainability
- Circular economy
- Consumers' behaviour
- Green practices
- Hotel industry
- Tourism
