CSR 2.0: the ev1olution and revolution of corporate social responsibility

Wayne Visser

doi:10.1002/9781119206156.ch21

CSR 2.0: the ev1olution and revolution of corporate social responsibility

Wayne Visser^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

14 Citations (Scopus)

Abstract

This chapter describes the historical development of CSR and provides a glimpse of how it is likely to develop in future. The chapter further argues that CSR in its present form has only gone so far and outlines how the next step-CSR 2.0-will become less Western-orientated and risk-averse, and evolve from niche ŉice-to-have’ CSR into mass-market ‘must-have’ CSR, which will be incorporated into ‘companies’ DNA’.

Original language	English
Title of host publication	Responsible Business
Subtitle of host publication	How to Manage a CSR Strategy Successfully
Publisher	Wiley
Pages	311-328
Number of pages	18
ISBN (Electronic)	9781119206156
ISBN (Print)	9780470712429
DOIs	https://doi.org/10.1002/9781119206156.ch21
Publication status	Published - 1 Jan 2015

Keywords

CSR
CSR 2.0
scalability
social responsibility
sustainability

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10.1002/9781119206156.ch21

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CSR 2.0: the ev1olution and revolution of corporate social responsibility

Abstract

Keywords

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