Cultivating a loyal base of on-demand delivery workers: the contribution of need satisfaction

Danilo Soares-Silva; Juliana Bonomi Santos de Campos; Ilias Vlachos

Cultivating a loyal base of on-demand delivery workers: the contribution of need satisfaction

Danilo Soares-Silva^*
, Juliana Bonomi Santos de Campos
, Ilias Vlachos

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Abstract

Multihoming is a typical behaviour of on-demand delivery workers. Such behaviour is discouraged by digital labour platforms, as it increases uncertainty in the management of their operations. Based on concepts like algorithmic control (AC), need satisfaction, and satisfaction with work, this study attempts to understand how such platforms can boost on-demand delivery workers loyalty. The empirical data from a survey with 210 on-demand delivery workers in Brazil revealed that AC is not necessarily negative for managing their behaviour as long as it offers working experiences that consistently favour the satisfaction of their needs for existence and autonomy.

Original language	English
Pages	1-10
Number of pages	10
Publication status	Published - 2 Jul 2024
Event	EurOMA 2024: Transforming People and Processes for a Better World - ESADE Business School, Barcelona, Spain Duration: 29 Jun 2024 → 4 Jul 2024 https://euroma2024.org/

Conference

Conference	EurOMA 2024: Transforming People and Processes for a Better World
Abbreviated title	EurOMA
Country/Territory	Spain
City	Barcelona
Period	29/06/24 → 4/07/24
Internet address	https://euroma2024.org/

Cultivating a loyal base of on-demand delivery workers: the contribution of need satisfaction
Soares-Silva, D. (Speaker)
2 Jul 2024
Activity: Talk or presentation › Oral presentation

CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Research

Cite this

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title = "Cultivating a loyal base of on-demand delivery workers: the contribution of need satisfaction",

abstract = "Multihoming is a typical behaviour of on-demand delivery workers. Such behaviour is discouraged by digital labour platforms, as it increases uncertainty in the management of their operations. Based on concepts like algorithmic control (AC), need satisfaction, and satisfaction with work, this study attempts to understand how such platforms can boost on-demand delivery workers loyalty. The empirical data from a survey with 210 on-demand delivery workers in Brazil revealed that AC is not necessarily negative for managing their behaviour as long as it offers working experiences that consistently favour the satisfaction of their needs for existence and autonomy.",

author = "Danilo Soares-Silva and Campos, \{Juliana Bonomi Santos de\} and Ilias Vlachos",

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AU - Campos, Juliana Bonomi Santos de

AU - Vlachos, Ilias

PY - 2024/7/2

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N2 - Multihoming is a typical behaviour of on-demand delivery workers. Such behaviour is discouraged by digital labour platforms, as it increases uncertainty in the management of their operations. Based on concepts like algorithmic control (AC), need satisfaction, and satisfaction with work, this study attempts to understand how such platforms can boost on-demand delivery workers loyalty. The empirical data from a survey with 210 on-demand delivery workers in Brazil revealed that AC is not necessarily negative for managing their behaviour as long as it offers working experiences that consistently favour the satisfaction of their needs for existence and autonomy.

AB - Multihoming is a typical behaviour of on-demand delivery workers. Such behaviour is discouraged by digital labour platforms, as it increases uncertainty in the management of their operations. Based on concepts like algorithmic control (AC), need satisfaction, and satisfaction with work, this study attempts to understand how such platforms can boost on-demand delivery workers loyalty. The empirical data from a survey with 210 on-demand delivery workers in Brazil revealed that AC is not necessarily negative for managing their behaviour as long as it offers working experiences that consistently favour the satisfaction of their needs for existence and autonomy.

M3 - Paper

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Y2 - 29 June 2024 through 4 July 2024

ER -

Cultivating a loyal base of on-demand delivery workers: the contribution of need satisfaction

Abstract

Conference

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Cultivating a loyal base of on-demand delivery workers: the contribution of need satisfaction

Projects

CEGE: Research Center in Management and Economics

Cite this