Curbing the menace of fake drug circulation in Nigeria: the media option

This study examines the role of the broadcast media in curbing the circulation of fake or substandard drugs in the society. The research investigates the role the broadcast media has played, how it played the role and to what extent it hasbeen successful in increasing the awareness on fake drugs in the society. The survey research method was employed using the questionnaire as the instrument for data collection from a sample of 400respondents. Findings show the broadcast media has done enough to combat the menace of fake drugs in Anambra State using broadcast media programmes such as “You and Your Health”. The study concludes that the awareness of counterfeit and fake drugs in multi sectored economy calls for synergy among stakeholders and a sustained approach in order to achieve success. It therefore suggests that the media can produce more programmes that discuss the dangers of fake drugs in the society to control the circulation and also partner with relevant agencies to fight the circulation of fake drugs in the society.