Da integração à legitimação: valores e públicos em relações públicas

João Simão; Nuno da Silva Jorge

doi:10.4000/cp.489

Da integração à legitimação: valores e públicos em relações públicas

Translated title of the contribution: From integration to legitimacy: values and publics in public relations

João Simão, Nuno da Silva Jorge

Research output: Contribution to journal › Article › peer-review

Abstract

This article explores the role of Public Relations as a political activity of the organisation, which assumes a strategical role in its legitimacy. That can’t be reduced to an auxiliary tool for other disciplines. Regarding the notion of legitimacy function, we propose a new tipology of publics, focused on the individual relation with what can be defined as the organisation center – the set of values that defines it. This framework wants to overcome some of the limitations of sociodemographic characterization of publics, presenting a new way of understand the organisation’s relationship with them.

Translated title of the contribution	From integration to legitimacy: values and publics in public relations
Original language	Portuguese
Journal	Comunicação Pública
DOIs	https://doi.org/10.4000/cp.489
Publication status	Published - Sept 2013
Externally published	Yes

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year = "2013",

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AB - This article explores the role of Public Relations as a political activity of the organisation, which assumes a strategical role in its legitimacy. That can’t be reduced to an auxiliary tool for other disciplines. Regarding the notion of legitimacy function, we propose a new tipology of publics, focused on the individual relation with what can be defined as the organisation center – the set of values that defines it. This framework wants to overcome some of the limitations of sociodemographic characterization of publics, presenting a new way of understand the organisation’s relationship with them.

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SN - 2183-2269

JO - Comunicação Pública

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Da integração à legitimação: valores e públicos em relações públicas

Abstract

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