Projects per year
Abstract
This study aims to develop a new service - healthy snacks in schools - by an online food retailer. Considering the consumption trends in children's food, the answer to the identified opportunity concerns the offer of healthy snacks, chosen by parents, but also to the children's taste and delivered by the retailer, at school. It deals with a new business model for the distribution of school snacks.To develop the proposal, the action research methodology was employed based on the experience in one of the biggest food retail players in Portugal. Through simulations, an online platform proposal was developed, considering the B2B2C model, with the established menu and a go to market proposal, with launch and commercial approach. The planned launch was, however, postponed, given the impact of the pandemic on the school environment.
| Translated title of the contribution | Development of an e-commerce platform to sell healthy snacks to schools in Portugal |
|---|---|
| Original language | Portuguese |
| Pages (from-to) | 234-248 |
| Number of pages | 15 |
| Journal | Revista Gestão em Análise |
| Volume | 10 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2021 |
Keywords
- Healthy eating
- E-commerce
- Digital transformation
- Business models
Fingerprint
Dive into the research topics of 'Development of an e-commerce platform to sell healthy snacks to schools in Portugal'. Together they form a unique fingerprint.Projects
- 1 Active
-
CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/24
Project: Other