Design-thinking in brand management

António Roberto  Oliveira; Susana C.  Silva; Ricardo Alexandre Morais

Design-thinking in brand management

António Roberto Oliveira, Susana C. Silva, Ricardo Alexandre Morais

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	8th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, Portugal, 3rd – 5th April.
Publication status	Published - 2013

Cite this

@inproceedings{63db411be6184596b8d0871f1b6922c5,

title = "Design-thinking in brand management",

author = "Oliveira, \{Ant{\'o}nio Roberto\} and Silva, \{Susana C.\} and Morais, \{Ricardo Alexandre\}",

year = "2013",

language = "English",

booktitle = "8th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, Portugal, 3rd – 5th April.",

}

Design-thinking in brand management. / Oliveira, António Roberto ; Silva, Susana C. ; Morais, Ricardo Alexandre.
8th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, Portugal, 3rd – 5th April. . 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review