Design-thinking in brand management

António Roberto Oliveira, Susana C. Silva, Ricardo Alexandre Morais

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication8th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, Portugal, 3rd – 5th April.
Publication statusPublished - 2013

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