Original language | English |
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Title of host publication | 8th Global Brand Conference (of the Academy of Marketing Brand, Corporate Identity and Reputation Special Interest Group), Porto, Portugal, 3rd – 5th April. |
Publication status | Published - 2013 |
Design-thinking in brand management
António Roberto Oliveira, Susana C. Silva, Ricardo Alexandre Morais
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review