Design-thinking in brand management

António Roberto  Oliveira; Susana C.  Silva; Ricardo Alexandre Morais

Design-thinking in brand management

António Roberto Oliveira
, Susana C. Silva
, Ricardo Alexandre Morais

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 3 Apr 2013
Event	8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability: Brand, Corporate Identity and Reputation, and Sustainability - Universidade Católica Portuguesa, Porto , Portugal Duration: 3 Apr 2013 → 5 Apr 2013

Conference

Conference	8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability
Country/Territory	Portugal
City	Porto
Period	3/04/13 → 5/04/13

Cite this

@conference{63db411be6184596b8d0871f1b6922c5,

title = "Design-thinking in brand management",

author = "Oliveira, \{Ant{\'o}nio Roberto\} and Silva, \{Susana C.\} and Morais, \{Ricardo Alexandre\}",

year = "2013",

month = apr,

day = "3",

language = "English",

note = "8th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability : Brand, Corporate Identity and Reputation, and Sustainability ; Conference date: 03-04-2013 Through 05-04-2013",

}