Desvelando a Trama das Conversações: ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube

Translated title of the contribution: Unraveling the Plot of Conversations: tools to monitor content generated by telenovela fans on social networks, Twitter, Facebook, and Youtube

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Abstract

The use and convergence of communication research data collection methods and techniques for monitoring content generated by telenovela fans on social networks. The methodology adopted consists of a qualitative approach in an intentional sample of tools for monitoring on Twitter, Facebook, and YouTube. The results point to limitations in the use of each of the tools, namely: Research.ly, Tweetstats for Twitter search; Booshaka, and Scup for research on Facebook and YouTube, indicating that while qualitative research is privileged through the use of techniques such as ethnographic; monitoring tools favor the development of a quantitative approach that combined with the content analysis technique for classifying the material collected on the internet, it facilitates the interpretation by researchers.
Translated title of the contributionUnraveling the Plot of Conversations: tools to monitor content generated by telenovela fans on social networks, Twitter, Facebook, and Youtube
Original languagePortuguese
Title of host publicationAnais do XXXIV CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO - INTERCOM
Place of PublicationRecife
PublisherIntercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação
Pages1-15
Number of pages14
Volume44
Edition44
ISBN (Electronic)2175-4683
Publication statusPublished - 2011
EventXXXIV - Congresso Brasileiro de Ciências da Comunicação: INTERCOM - Universidade Católica de Pernambuco, Pernambuco, Brazil
Duration: 2 Sept 20116 Sept 2011
Conference number: 44
http://www.intercom.org.br/papers/nacionais/2011/sobre_congresso.htm

Conference

ConferenceXXXIV - Congresso Brasileiro de Ciências da Comunicação
Abbreviated titleXXXIV - INTERCOM
Country/TerritoryBrazil
CityPernambuco
Period2/09/116/09/11
Internet address

Keywords

  • Social Media Monitoring
  • Fandom
  • YouTube
  • Twitter
  • Methodology of research
  • User-generated content
  • Internet
  • Algorithms

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