Desvelando a Trama das Conversações: ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube

Cláudia Freire

Desvelando a Trama das Conversações: ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube

Translated title of the contribution: Unraveling the Plot of Conversations: tools to monitor content generated by telenovela fans on social networks, Twitter, Facebook, and Youtube

Cláudia Freire

Research Centre for Communication and Culture (CECC)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Abstract

The use and convergence of communication research data collection methods and techniques for monitoring content generated by telenovela fans on social networks. The methodology adopted consists of a qualitative approach in an intentional sample of tools for monitoring on Twitter, Facebook, and YouTube. The results point to limitations in the use of each of the tools, namely: Research.ly, Tweetstats for Twitter search; Booshaka, and Scup for research on Facebook and YouTube, indicating that while qualitative research is privileged through the use of techniques such as ethnographic; monitoring tools favor the development of a quantitative approach that combined with the content analysis technique for classifying the material collected on the internet, it facilitates the interpretation by researchers.

Translated title of the contribution	Unraveling the Plot of Conversations: tools to monitor content generated by telenovela fans on social networks, Twitter, Facebook, and Youtube
Original language	Portuguese
Title of host publication	Anais do XXXIV CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO - INTERCOM
Place of Publication	Recife
Publisher	Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação
Pages	1-15
Number of pages	14
Volume	44
Edition	44
ISBN (Electronic)	2175-4683
Publication status	Published - 2011
Event	XXXIV - Congresso Brasileiro de Ciências da Comunicação: INTERCOM - Universidade Católica de Pernambuco, Pernambuco, Brazil Duration: 2 Sept 2011 → 6 Sept 2011 Conference number: 44 http://www.intercom.org.br/papers/nacionais/2011/sobre_congresso.htm

Conference

Conference	XXXIV - Congresso Brasileiro de Ciências da Comunicação
Abbreviated title	XXXIV - INTERCOM
Country/Territory	Brazil
City	Pernambuco
Period	2/09/11 → 6/09/11
Internet address	http://www.intercom.org.br/papers/nacionais/2011/sobre_congresso.htm

Keywords

Social Media Monitoring
Fandom
YouTube
Twitter
Methodology of research
User-generated content
Internet
Algorithms

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Unraveling the Plot of ConversationsFinal published version, 505 KBLicence: CC BY

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Freire, Cláudia. / Desvelando a Trama das Conversações : ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube. Anais do XXXIV CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO - INTERCOM. Vol. 44 44. ed. Recife : Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação, 2011. pp. 1-15

@inproceedings{4b90910f4727410bbda4bbb9d845b49e,

title = "Desvelando a Trama das Conversa{\c c}{\~o}es: ferramentas para monitorar o conte{\'u}do gerado por f{\~a}s de telenovela nas redes sociais, Twitter, Facebook e Youtube",

abstract = "The use and convergence of communication research data collection methods and techniques for monitoring content generated by telenovela fans on social networks. The methodology adopted consists of a qualitative approach in an intentional sample of tools for monitoring on Twitter, Facebook, and YouTube. The results point to limitations in the use of each of the tools, namely: Research.ly, Tweetstats for Twitter search; Booshaka, and Scup for research on Facebook and YouTube, indicating that while qualitative research is privileged through the use of techniques such as ethnographic; monitoring tools favor the development of a quantitative approach that combined with the content analysis technique for classifying the material collected on the internet, it facilitates the interpretation by researchers.",

keywords = "Social Media Monitoring, Fandom, YouTube, Twitter, Methodology of research, User-generated content, Internet, Algorithms",

author = "Cl{\'a}udia Freire",

note = "Postdoctoral researcher at Research Center for Communication and Culture - CECC - Cat{\'o}lica Faculty of Human and Sciences at Lisbon - Portugal. Ph.D. in Communication Sciences at the University of Sao Paulo - Brazil. Research Area: Theory and Research in Communication Sciences. Master in Communication Sciences at the University of Sao Paulo. Research Area: Social Interfaces of Communication - Educommunication. Graduated in Communication Science (Marketing) at the Pontifical Catholic University of Minas Gerais. Graduated in Language and Literature (Portuguese) at the University of Minas Gerais. Main Areas: Epistemology, Theory and Research Methodology in Communication Sciences, Digital Methods, Social Networks, Social Networks Analysis, AI, Affective Computing, and Communication Field.; XXXIV - Congresso Brasileiro de Ci{\^e}ncias da Comunica{\c c}{\~a}o ; Conference date: 02-09-2011 Through 06-09-2011",

year = "2011",

language = "Portuguese",

volume = "44",

pages = "1--15",

booktitle = "Anais do XXXIV CONGRESSO BRASILEIRO DE CI{\^E}NCIAS DA COMUNICA{\c C}{\~A}O - INTERCOM",

publisher = "Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunica{\c c}{\~a}o",

edition = "44",

url = "http://www.intercom.org.br/papers/nacionais/2011/sobre_congresso.htm",

}

Freire, C 2011, Desvelando a Trama das Conversações: ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube. in Anais do XXXIV CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO - INTERCOM. 44 edn, vol. 44, Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação, Recife, pp. 1-15, XXXIV - Congresso Brasileiro de Ciências da Comunicação, Pernambuco, Brazil, 2/09/11.

Desvelando a Trama das Conversações: ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube. / Freire, Cláudia.
Anais do XXXIV CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO - INTERCOM. Vol. 44 44. ed. Recife: Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação, 2011. p. 1-15.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - XXXIV - Congresso Brasileiro de Ciências da Comunicação

AU - Freire, Cláudia

N1 - Conference code: 44

PY - 2011

Y1 - 2011

N2 - The use and convergence of communication research data collection methods and techniques for monitoring content generated by telenovela fans on social networks. The methodology adopted consists of a qualitative approach in an intentional sample of tools for monitoring on Twitter, Facebook, and YouTube. The results point to limitations in the use of each of the tools, namely: Research.ly, Tweetstats for Twitter search; Booshaka, and Scup for research on Facebook and YouTube, indicating that while qualitative research is privileged through the use of techniques such as ethnographic; monitoring tools favor the development of a quantitative approach that combined with the content analysis technique for classifying the material collected on the internet, it facilitates the interpretation by researchers.

AB - The use and convergence of communication research data collection methods and techniques for monitoring content generated by telenovela fans on social networks. The methodology adopted consists of a qualitative approach in an intentional sample of tools for monitoring on Twitter, Facebook, and YouTube. The results point to limitations in the use of each of the tools, namely: Research.ly, Tweetstats for Twitter search; Booshaka, and Scup for research on Facebook and YouTube, indicating that while qualitative research is privileged through the use of techniques such as ethnographic; monitoring tools favor the development of a quantitative approach that combined with the content analysis technique for classifying the material collected on the internet, it facilitates the interpretation by researchers.

KW - Social Media Monitoring

KW - Fandom

KW - YouTube

KW - Twitter

KW - Methodology of research

KW - User-generated content

KW - Internet

KW - Algorithms

M3 - Conference contribution

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BT - Anais do XXXIV CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO - INTERCOM

PB - Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação

CY - Recife

Y2 - 2 September 2011 through 6 September 2011

ER -

Desvelando a Trama das Conversações: ferramentas para monitorar o conteúdo gerado por fãs de telenovela nas redes sociais, Twitter, Facebook e Youtube

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