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Abstract
Sustainability, known as one of the pillars of digital transformation, combined with the growing recognition of importance of environmental, social and economic sustainability, creates the need for companies to integrate sustainable practices into their business strategies and into the company's culture and philosophy. This scientific review article explores digital marketing opportunities and challenges in the sustainability era, as a set of strategies that promote sustainable actions and products for a company, this article analyzes the impact of sustainable practices on business strategies and addresses Green IT it also has some examples of good practices of companies that use green marketing.
| Original language | English |
|---|---|
| Pages (from-to) | 1-5 |
| Number of pages | 5 |
| Journal | Kriativ Tech |
| Volume | 1 |
| Issue number | 9 |
| Publication status | Published - 31 Oct 2023 |
Keywords
- Digital marketing
- Sustainability
- Sustainable practices
- Green IT
- Green marketing
- Companies with good practices
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CEDH: Research Centre for Human Development
Dias, P. (Assistant Professor), Matos, R. (Associate Professor), Carvalho, M. C. (Assistant Professor), Peixtoto, C. E. (Researcher), Pires, C. V. (Researcher), Carneiro, A. (Invited Assistant Professor), Ribeiro, L. M. (Assistant Professor), Barbosa, M. (Assistant Professor), Martins, F. (Invited Assistant Professor), Moreno, A. (Researcher), Costa, M. (Researcher), Andrade, A. (Assistant Professor), Fonseca, A. M. (Associate Professor), Silva, A. (Researcher), Gaspar, A. (Invited Assistant Professor), Machado, B. C. (Assistant Professor), Morais, C. (Invited Assistant Professor), Ribeiro, C. (Assistant Professor), Ribeiro, C. (Assistant Professor), Palmeirão, C. (Assistant Professor), Mesquita, D. (Invited Assistant Professor), Soares, D. (Invited Assistant Professor), Veiga, E. (Assistant Professor), Palha, F. (Assistant Professor), Sobral, F. (Assistant Professor), Cabral, I. (Assistant Professor), Baptista, I. (Associate Professor), Pinto, J. C. (Assistant Professor), Azevedo, J. (Full Professor), Machado, J. (Researcher), Lagarto, J. R. (Researcher), Alves, J. M. (Invited Associate Professor), Ribeiro, L. (Invited Assistant Professor), Campos, L. (Assistant Professor), Orvalho, L. (Researcher), Veríssimo, L. (Assistant Professor), Roldão, M. D. C. (Researcher), Xavier, M. R. (Assistant Professor), Negrão, M. (Assistant Professor), Carvalho, M. (Invited Assistant Professor), Oliveira, M. (Adjunct Professor), Batista, P. (Contracted Doctorate), Oliveira-Silva, P. (Assistant Professor), Pereira, P. (Assistant Professor), Serrão, R. (Researcher), Lima, V. S. (Assistant Professor), Ribeiro, P. (PI) & Rocha, M. M. M. (PI)
1/01/20 → 31/12/25
Project: Research