Digital marketing in the age of sustainability

Luísa Orvalho, Rúben Moleiro, André Meireles

Research output: Contribution to journalArticlepeer-review

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Abstract

Sustainability, known as one of the pillars of digital transformation, combined with the growing recognition of importance of environmental, social and economic sustainability, creates the need for companies to integrate sustainable practices into their business strategies and into the company's culture and philosophy. This scientific review article explores digital marketing opportunities and challenges in the sustainability era, as a set of strategies that promote sustainable actions and products for a company, this article analyzes the impact of sustainable practices on business strategies and addresses Green IT it also has some examples of good practices of companies that use green marketing.
Original languageEnglish
Pages (from-to)1-5
Number of pages5
JournalKriativ-tech
Volume1
Issue number9
Publication statusPublished - 31 Oct 2023

Keywords

  • Digital marketing
  • Sustainability
  • Sustainable practices
  • Green IT
  • Green marketing
  • Companies with good practices

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