Dissemination of knowledge and innovation in traditional products through social networks

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Abstract

Social networks have emerged as facilitators for knowledge sharing and as direct collaborators for the consolidation of information and knowledge sharing processes. This paper aims to identify, and describe the use of social networks and other digital platforms in the NEWFOOD knowledge transfer initiative (NORTE-01-0246-FEDER-000043) to actively disseminate knowledge, skills and resources to stakeholders from the relevant economic sectors, and the impact achieved. Following an exploratory case study, methodological procedures included a theoretical review on social networks and knowledge dissemination; the design of a digital communication plan, structure, and contents; and an assessment of its impact. Several digital contents were developed and distributed to bring researchers to promote innovations in traditional food products and to raise sector stakeholder’s awareness about potential of exploitation. Disseminated information and knowledge contributed to promote technological innovation through the generation of new ideas for products and services in this sector, and the alignment between stakeholders.
Translated title of the contributionDisseminação de conhecimento e inovação em produtos tradicionais através das redes sociais
Original languageEnglish
Title of host publicationVI Conferência Ibérica de Inovação na Educação com TIC
Subtitle of host publicationieTIC2020: livro de atas
EditorsJosé António Moreira , Vítor Gonçalves, Ana García-Valcárcel, Pilar Gutiez Cuevas
Place of PublicationBragança
PublisherInstituto Politécnico de Bragança
Pages102-119
Number of pages18
ISBN (Print)9789727452705
Publication statusPublished - 2020
EventVI Conferência Ibérica de Inovação na Educação com TIC: ieTIC2020 - Açores, Portugal
Duration: 27 Feb 202028 Feb 2020
Conference number: 5

Conference

ConferenceVI Conferência Ibérica de Inovação na Educação com TIC
Country/TerritoryPortugal
CityAçores
Period27/02/2028/02/20

Keywords

  • Social network
  • Stakeholder engagement
  • Agri-food sector
  • Traditional food products
  • Newfood

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