Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach

Rita Coelho do Vale; Pedro Verga Matos; Jorge Caiado

doi:10.1007/978-3-319-20182-5_17

Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach

Rita Coelho do Vale, Pedro Verga Matos, Jorge Caiado

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

In this study we follow an integrated approach-combining in-store characteristics and economic factors-to assess the role of private labels (PLs) as a driver of store loyalty, across different types of retailers. We apply structural equation modeling to a large survey collected online, with results at aggregate level indicating that PLs loyalty indeed seems to contribute to store loyalty. However, when analysis takes into consideration the different types of supermarket (low-cost, medium-cost, and premium), findings suggest that PLs play a critical role in generating consumers' loyalty behavior exclusively in medium and premium supermarkets.

Original language	English
Title of host publication	Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015
Editors	Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
Publisher	Springer International Publishing AG
Pages	167-175
Number of pages	9
ISBN (Electronic)	9783319201825
ISBN (Print)	9783319201818
DOIs	https://doi.org/10.1007/978-3-319-20182-5_17
Publication status	Published - 2015
Event	2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) - Barcelona, Spain Duration: 24 Jun 2015 → 25 Jun 2015

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL)
Country/Territory	Spain
City	Barcelona
Period	24/06/15 → 25/06/15

Keywords

Store loyalty
In-store drivers
Economic factors
Private labels

Access to Document

10.1007/978-3-319-20182-5_17

Cite this

do Vale, R. C., Matos, P. V., & Caiado, J. (2015). Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach. In F. J. Martínez-López, J. C. Gázquez-Abad, & R. Sethuraman (Eds.), Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015 (pp. 167-175). (Springer Proceedings in Business and Economics). Springer International Publishing AG. https://doi.org/10.1007/978-3-319-20182-5_17

do Vale, Rita Coelho ; Matos, Pedro Verga ; Caiado, Jorge. / Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach. Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015. editor / Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Raj Sethuraman. Springer International Publishing AG, 2015. pp. 167-175 (Springer Proceedings in Business and Economics).

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title = "Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach",

abstract = "In this study we follow an integrated approach-combining in-store characteristics and economic factors-to assess the role of private labels (PLs) as a driver of store loyalty, across different types of retailers. We apply structural equation modeling to a large survey collected online, with results at aggregate level indicating that PLs loyalty indeed seems to contribute to store loyalty. However, when analysis takes into consideration the different types of supermarket (low-cost, medium-cost, and premium), findings suggest that PLs play a critical role in generating consumers' loyalty behavior exclusively in medium and premium supermarkets.",

keywords = "Store loyalty, In-store drivers, Economic factors, Private labels",

author = "{do Vale}, {Rita Coelho} and Matos, {Pedro Verga} and Jorge Caiado",

note = "Publisher Copyright: {\textcopyright} 2015, Springer International Publishing Switzerland.; 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL) ; Conference date: 24-06-2015 Through 25-06-2015",

year = "2015",

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language = "English",

isbn = "9783319201818",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer International Publishing AG",

pages = "167--175",

editor = "Mart{\'i}nez-L{\'o}pez, {Francisco J.} and G{\'a}zquez-Abad, {Juan Carlos} and Raj Sethuraman",

booktitle = "Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015",

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do Vale, RC, Matos, PV & Caiado, J 2015, Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach. in FJ Martínez-López, JC Gázquez-Abad & R Sethuraman (eds), Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015. Springer Proceedings in Business and Economics, Springer International Publishing AG, pp. 167-175, 2nd International Conference on Research on National Brand and Private Label Marketing (NB&PL), Barcelona, Spain, 24/06/15. https://doi.org/10.1007/978-3-319-20182-5_17

Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach. / do Vale, Rita Coelho; Matos, Pedro Verga; Caiado, Jorge.
Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015. ed. / Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Raj Sethuraman. Springer International Publishing AG, 2015. p. 167-175 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach

AU - do Vale, Rita Coelho

AU - Matos, Pedro Verga

AU - Caiado, Jorge

PY - 2015

Y1 - 2015

N2 - In this study we follow an integrated approach-combining in-store characteristics and economic factors-to assess the role of private labels (PLs) as a driver of store loyalty, across different types of retailers. We apply structural equation modeling to a large survey collected online, with results at aggregate level indicating that PLs loyalty indeed seems to contribute to store loyalty. However, when analysis takes into consideration the different types of supermarket (low-cost, medium-cost, and premium), findings suggest that PLs play a critical role in generating consumers' loyalty behavior exclusively in medium and premium supermarkets.

AB - In this study we follow an integrated approach-combining in-store characteristics and economic factors-to assess the role of private labels (PLs) as a driver of store loyalty, across different types of retailers. We apply structural equation modeling to a large survey collected online, with results at aggregate level indicating that PLs loyalty indeed seems to contribute to store loyalty. However, when analysis takes into consideration the different types of supermarket (low-cost, medium-cost, and premium), findings suggest that PLs play a critical role in generating consumers' loyalty behavior exclusively in medium and premium supermarkets.

KW - Store loyalty

KW - In-store drivers

KW - Economic factors

KW - Private labels

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U2 - 10.1007/978-3-319-20182-5_17

DO - 10.1007/978-3-319-20182-5_17

M3 - Conference contribution

SN - 9783319201818

T3 - Springer Proceedings in Business and Economics

SP - 167

EP - 175

BT - Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015

A2 - Martínez-López, Francisco J.

A2 - Gázquez-Abad, Juan Carlos

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PB - Springer International Publishing AG

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do Vale RC, Matos PV, Caiado J. Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach. In Martínez-López FJ, Gázquez-Abad JC, Sethuraman R, editors, Advances in National Brand and Private Label Marketing - 2nd International Conference, 2015. Springer International Publishing AG. 2015. p. 167-175. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-20182-5_17

Do private labels lead to store loyalty? An integrated framework of analysis using a structural equation modeling approach

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