Does packaging matter?: Private labels’ trade dress and consumer choice

Does packaging matter? Private labels’ trade dress and consumer choice

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
DOIs	https://doi.org/10.4018/978-1-5225-0220-3
Publication status	Published - 24 Jun 2016

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title = "Does packaging matter?: Private labels{\textquoteright} trade dress and consumer choice",

author = "Vale, {Rita Miguel Ramos Dias Coelho do}",

year = "2016",

month = jun,

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booktitle = "Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy",

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AU - Vale, Rita Miguel Ramos Dias Coelho do

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BT - Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

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