Does your strategy pass the no test?

Jorge Vasconcellos e Sá*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Strategy planning is getting a bad press with managers. Jorge Vasconcellos e Sá argues that it is not so much the concept that is wrong, it is the way it is formulated and carried out. Try seeing if your proposed strategy can jump some negative hurdles before taking any action.
Original languageEnglish
Pages (from-to)177-179
Number of pages3
JournalEuropean Management Journal
Issue number2
Publication statusPublished - Jun 1989


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