Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

José Luís Abrantes, Cláudia Seabra, Cristiana Raquel Lages, Chanaka Jayawardhena

Research output: Contribution to journalArticlepeer-review

75 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)'. Together they form a unique fingerprint.

Social Sciences