O comércio eletrónico como modo de entrada em mercados internacionais: uma abordagem sistémica à avaliação de oportunidades

Translated title of the contribution: E-commerce as an entry mode in foreign markets: a systemic approach to the assessment of opportunities

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In today's competitive environment, where companies are searching for new and convenient ways to communicate and deliver their products and services to their consumers, ecommerce presents itself as an irrefutable decision as a means of access to international markets. However, for the internationalization done through this channel to result favorably, it is necessary this decision to be supported by a method of analysis to increase full understanding of firm's competitive landscape, as well as its internal competencies, before deciding the entry mode to use, which will be facilitated by the use of e-commerce. Based on a dynamic methodological design grounded on an action-research approach, an exploratory research in the industry of sports supplements was conducted, with the primary objective of designing a simplified model for the assessment of opportunities of internationalization through ecommerce.
Translated title of the contributionE-commerce as an entry mode in foreign markets: a systemic approach to the assessment of opportunities
Original languagePortuguese
Title of host publication2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
Number of pages7
Volume1
ISBN (Electronic)9789899843455
DOIs
Publication statusPublished - 28 Jul 2015
Event10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal
Duration: 17 Jun 201520 Jun 2015

Publication series

Name2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conference

Conference10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Country/TerritoryPortugal
CityAveiro
Period17/06/1520/06/15

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