Effects of message design and content on the performance of email marketing campaigns

Original language	English
Publication status	Published - 2014

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• http://hdl.handle.net/10400.14/18224

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Carvalho, A. T. N. D., & Costa, A. I. D. A. (2014). Effects of message design and content on the performance of email marketing campaigns.

Carvalho, Ana Teresa Neves de ; Costa, Ana Isabel de Almeida. / Effects of message design and content on the performance of email marketing campaigns. 2014.

@phdthesis{a2e0a89e0d844e52a2c0f2c484d26f26,

title = "Effects of message design and content on the performance of email marketing campaigns",

author = "Carvalho, {Ana Teresa Neves de} and Costa, {Ana Isabel de Almeida}",

year = "2014",

language = "English",

}

Carvalho, ATND & Costa, AIDA 2014, 'Effects of message design and content on the performance of email marketing campaigns'.

Effects of message design and content on the performance of email marketing campaigns. / Carvalho, Ana Teresa Neves de; Costa, Ana Isabel de Almeida.
2014.

Research output: Types of Thesis › Doctoral Thesis

TY - BOOK

T1 - Effects of message design and content on the performance of email marketing campaigns

AU - Carvalho, Ana Teresa Neves de

AU - Costa, Ana Isabel de Almeida

PY - 2014

Y1 - 2014

UR - http://hdl.handle.net/10400.14/18224

M3 - Doctoral Thesis

ER -

Carvalho ATND, Costa AIDA. Effects of message design and content on the performance of email marketing campaigns. 2014.