| Original language | English |
|---|---|
| Title of host publication | 32nd EIBA (European International Business Academy) Conference, Fribourg, Switzerland, 7th-10th December |
| Publication status | Published - 2006 |
Prizes
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Award for the best paper in International Marketing presented at EIBA (European International Business Academy) Conference
Silva, Susana (Recipient), 2006
Prize: Honorary award