Energy efficiency and appliance purchases in Europe: consumer profiles and choice determinants

Rui Gaspar*, Dalila Antunes

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

93 Citations (Scopus)

Abstract

This study seeks to the following: (1) understand the factors/characteristics typically considered when purchasing electrical appliances, (2) analyse the differences between consumer profiles regarding these and (3) understand the factors driving the consideration of energy efficiency class by purchasers. Results indicate a preference for first considering cost, followed by quality and energy consumption considerations. These are correlated positively with the consideration of energy efficiency class in consumer choices. Also, regression analysis shows environmental attitudes to be negative predictors of energy efficiency class consideration, while specific environmental behaviours were positive predictors. Finally, consumer profiles were identified based on gender, age and whether or not the purchaser was accompanied when decisions were made. Implications for retail employee training and the development of persuasive messages for consumers based on established profiles are discussed.
Original languageEnglish
Pages (from-to)7335-7346
Number of pages12
JournalEnergy Policy
Volume39
Issue number11
DOIs
Publication statusPublished - Nov 2011
Externally publishedYes

Keywords

  • Appliances
  • Consumer choice
  • Energy efficiency

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