Engajamento multimodal em stickers do WhatsApp: análise verbo-visual para compreensão do contexto

Translated title of the contribution: Multimodal engagement in WhatsApp stickers: verbal-visual analysis to understand the context

Eduardo Faria, Andreza Alves, José Gabriel Andrade

Research output: Contribution to journalArticlepeer-review

3 Downloads

Abstract

The present study seeks to reflect on the representation of the body in the dialogic construction in messaging applications, with emphasis on WhatsApp, as well as on technological devices, considering the conversion of bodies into multimodal messages. For that, we make use of what we call here as “stickers-bodies”, as an object of analysis and reflection - which are nothing more than the figures present in the application under study - and that in contemporary times participate in the construction of dialogues in technological and in cyberspace. Sharing the same space occupied for years by emojis, emoticons and smiles, stickers correspond to new developments in the construction of dialogues that make use of representations of bodies and human expressions. Thus, bodies, as images, say as much as words, revealing codifiable information in objective and subjective ways through different semiotic modes found in multimodality. In this way, we continue with the bibliographic contribution of the studies of social semiotics by Kress and Van Leeuwen (1996; 1998; 2001) to carry out the verbal-visual analysis of the bodies-stickers in dialogues within the WhatsApp application.
Translated title of the contributionMultimodal engagement in WhatsApp stickers: verbal-visual analysis to understand the context
Original languagePortuguese
Pages (from-to)72-86
Number of pages15
JournalJournal of digital media & interaction
Volume5
Issue number13
DOIs
Publication statusPublished - 28 Dec 2022
Externally publishedYes

Keywords

  • Multimodality
  • Whatsapp
  • Stickers
  • Multimodal language
  • Multimodal body

Fingerprint

Dive into the research topics of 'Multimodal engagement in WhatsApp stickers: verbal-visual analysis to understand the context'. Together they form a unique fingerprint.

Cite this